Brand Brain Bootcamp · Pre-work

Your Brand Brain Assessment

This is the first step of your Brand Brain. Give it one quiet sitting, about 30 minutes. Every answer becomes part of the Brain we build together on November 10, so write the way you'd talk. Short answers are fine. Skip anything that doesn't apply.

xx, Lacy

About 30 minutes

10 short sections

We build it live on Nov 10

What we'll cover

Nine parts of your business, one Brain

Your story

Why this business exists.

Your ideal client

The one real person you love working with.

Your brand

What you do and what makes it yours.

Your offers

What you sell, in the order people buy it.

Your voice

How you sound, so AI stops sounding like everybody.

Your look

Where your visual brand lives.

Your team

Who helps you now. "Just me" is a great answer.

How you work

The rules your assistant follows.

Your next 90 days

What matters right now.

Your answers

Write it the way you'd say it

Only the questions marked with an asterisk are required. Everything else helps, so give what you can.

Name

Business name

Website or Instagram handle (whatever is most up to date)

Your story: Why did you start this business? (The real reason, not the About page version.)

Your story: What do you believe about your work that most people in your industry don't? (The conviction underneath everything you do.)

Your story: A story or number you tell over and over (A client moment, a turning point or a real result. Exact numbers help.)

Your ideal client: Describe your best-fit client (Who they are, what kind of business or life they have, and why you love working with them.)

Your ideal client: What are they stuck on when they find you? (What they think the problem is, and what it usually turns out to be.)

Your ideal client: What do they want most? (The outcome they'd pay anything for.)

Your ideal client: Who is NOT a fit? (The client you say no to, or wish you had.)

Your brand: In one or two sentences, what do you do and what changes for your clients? (Say it the way you'd say it at dinner.)

Your brand: How do you do it? (Your process, steps or method, and its name if it has one.)

Your brand: What makes you different from everyone else they could hire?

Your brand: Do you have a tagline, mission line or slogan you use?

Your offers: List each offer with its price (One per line, like: Offer name, what it is, price. Write "custom" if it varies.)

Your offers: How do people usually find you and buy? (Referrals, Instagram, a quiz, a call, a website form...)

Your voice: Three words for how you want to sound

Your voice: Words and phrases you use all the time

Your voice: Words and phrases you'd never be caught saying

Your voice: Paste something you wrote that sounds the most like you (A caption, an email, a page. Whatever you're proudest of.)

Your look: Your brand colors (Hex codes if you have them, like #152839. Names are fine too.)

Your look: Your fonts

Your look: Link to your logo files or brand kit (A Drive folder, Canva brand kit or Dropbox link.)

Your team: Who is on your team, and what does each person own? (Include contractors, assistants and tools that do real work. "Just me" is a great answer.)

Your team: Who is allowed to talk to clients?

How you work: What would you hand off first if AI really knew you?

How you work: What should never go out without your approval? (Pricing, client emails, posts...)

How you work: Which tools do you use every day? (Gmail, Outlook, Google Calendar, Google Drive, ClickUp, Asana, Notion, Slack, Canva, Instagram, QuickBooks, Calendly, Kajabi, Squarespace, Shopify, anything else)

Your next 90 days: Your top three goals for the next 90 days

Your next 90 days: What keeps falling off your plate?

Anything else I should know before we build?